Pawbath
Pawbath is a small-animal bathhouse in Portland, known for a loyal local clientele, primarily older adults in the neighborhood. They are now looking to expand their reach to a broader audience, including Gen Z and Millennials across the Portland Metropolitan area. For this rebrand, I focused on highlighting Pawbath’s fun, quirky personality while learning and experimenting with motion design. This project allowed me to explore how motion can bring brand personality to life and engage a younger, digitally-savvy audience.
